Executive Function Coaching FAQs
Thinking about executive function coaching, but not sure where to start? Below are answers to the questions I hear most from midlife professional women with ADHD, anxiety, depression, or a new or suspected diagnosis. I'm Erin Wong, a Certified Executive Function Coach and the founder of Thriving Minds at Work. I offer 1:1 coaching online, so I work with clients anywhere in the world. If your question isn't answered here, please get in touch.
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Executive function coaching is a personalized, practical partnership that helps you build new scaffolding that works with your brain, to plan, organize, prioritize, manage your time, and regulate your emotions. These brain-based skills, called executive functions, are often in shorter supply with attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder (ASD), anxiety, depression, and the hormonal changes of midlife. I work with you to build strategies and tools that fit the way your brain actually works.
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They overlap, but they aren't identical. ADHD coaching focuses on the challenges that come with ADHD as a whole. Executive function coaching builds the underlying skills (planning, time management, follow-through, emotional regulation) and supports women with ADHD, ASD, anxiety, depression, or executive function challenges without a formal diagnosis. Many of my clients have ADHD, including those diagnosed later in life.
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Yes. You don't need a diagnosis to benefit from coaching. Many of my clients don’t have a diagnosis and are simply looking for easier ways to move through life. Coaching focuses on the challenges you're facing now, not on a label. If you are searching for providers that can do an assessment, see my directory of recommended clinicians.
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For many women, yes, especially if they've been managing through sheer effort and just can’t do it anymore. Coaching gives you personalized strategies instead of generic advice, and clients often tell me they feel less overwhelmed, more confident, and more in control. They feel like they have learned to work with their brain and the ebbs and flows of life. It's also a practical next step if you've had a late-in-life diagnosis and are wondering "what now?"
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Yes, many clients benefit from both. Therapy helps you understand and process emotional and psychological challenges, while executive function coaching focuses on the how to, such as practical skills like planning, prioritizing, and decision-making. Coaching works alongside therapy, turning insight into day-to-day action. If you'd like therapy support, see my directory of recommended therapists.
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Midlife often brings demanding careers, caregiving for children and aging parents, and hormonal shifts from perimenopause, which many women notice affecting focus, memory, and mood. ADHD symptoms that were once tolerated can become harder to manage. I specialize in working with professional women in this phase, so coaching looks at your whole life, not just your to-do list. And you're never too old to start: thanks to neuroplasticity, adults at any age can build new skills and habits.
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I'm a Certified Executive Function Coach, with many years as an executive in technology companies. I also know midlife firsthand: aging parents, a partner with an intense job, perimenopause, and two teenagers with executive function challenges. My coaching is individualized to your strengths and learning style, and it's whole-person, so we look at lifestyle, stress, and self-care alongside the cognitive side, which leads to more sustainable change.
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Each week I meet you where you are. Sessions typically review your progress, set new goals, explore strategies, build an action plan, and agree on next steps. I recommend one 45 minute session per week, and most clients start with 12 sessions, which is generally enough to begin building proficiency with new skills. We'll refine that estimate once we've discussed your goals.
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All coaching is online via Google Meet, and I work with clients anywhere in the world. We'll find session times that work across our time zones.
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Current packages and pricing are on my Services page. I’m not able to accept insurance but there are other ways to offset the cost. Ask your employer about professional development or training funds. And in a few cases, some employee benefit plans will cover the cost of coaching.
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